Business Cards

Serious/Professional

Creative/Entertaining

For the serious business card, i used classic, neutral colors, the font color complimenting the picture and the background. The font is legible and not too playful. i used the picture of the capital to draw in more professional clients, and the quote which invites everybody to my company. for the creative one, i used much more vibrant colors and a party scene. this show the more social side of PR.

Photoshop Composition

Photoshop Blemish and Color Editing

HPU CHEER

i chsoe the shots that i did because i wanted to show the 'behind the scenes' of cheerleading at HPU. Most of the time we feel like the least valued team here based on the time that we put into our sport. i wanted to use a variety of images, so i decided to use a mis of photos and videos, to capture more things in a condense timeframe.

i started the video off with the poms because i wanted a solid attention grabber, and that is not what one would typically expect, drawing the audience in. for the weight room scene, i started far away so that everyone can get a glimpse of most of the girls and most of the weight room; very active and busy. i moved in closer to keep the flow of the video orderly, moving the focus from the entire room, to one specific girl. i go back to a wide view, using a match cut.

during the stunting/practice sequence, i used these shots because there were a variety of angles, as well as a variety of different stunts, showing the range of the squad. i used a flip transition because it was quick and bold, showing a clear deviation from the instense workouts and practices to a lighter, introduction of the team.

for this section i was very limited with the footage and i did not want to switch back and forth between still and live shots, just for the sake of neatness and organization. with that in mind, i used a cominbation of bright and dull images in a conisistant patteren, using different angles, showing the many heights and dimensions of cheerleading. to end the video, i used still photos as my conclusion, allowing the audience's eyes to settle and absorb everything that they just watched.

i chose the music that i did because it was a constant, busy, beat that really worked well with the progression of the video. for the narration, i used a little comedy, to show that we have a lot of fun working hard. i decided to have no voice over during the introduction of the team because i feel like it would have been too congested. the breaks from talking allow the audiance to just watch, insteading of watching and listening.

i keep the same font throughout the entire video for neatness and to limit distraction. i used one animation in addition to the basic title, for some pizazz.

Wallet Thief

I chose to start with the first shot that I did because it was a zoomed out shot and it does not give away what is going to happen next. I used jump cuts throughout the video just because i thought that it was the best fit for it. For the second shot, I used a close up from a high angle . I did this to draw the audience in to the wallet/purse at a view where they can clearly see what is going on. For the final cut, I used a shot that was zoomed out because it showed the actual theft and it give the video some closure. I chose the music that I did because it was steady, constant and it was very versatile.